Comcast Internet Essentials: Communications to Families
Informing families about Comcast Internet Essentials and the sponsored service offer may include capacity planning, a schedule for rounds of calling, community stakeholders to lean on, and scripts or email language. A few important things to remember:
- Capacity planning: start by assigning a caseload to available parent liaisons, social workers, administrative assistants, paraeducators, and community volunteers based on capacity and/or relevance.
- Local context matters: we recommend that you tweak scripts or email templates to meet the needs of your unique constituency.
- Consider phasing family outreach in two stages: first, the initial awareness stage to explain what sponsored service is and what it offers, and the steps for families to sign up. Second, the follow-through stage after families have submitted applications and been approved, to ensure their setup and installation is successful.
- Follow through with a support plan: you may also consider setting up a district support email address or hotline where families can reach out for help with additional questions.
Below are outreach scripts you can use and adjust based on your families’ needs.
Check out our additional Comcast Internet Essentials resources: