Quick Guide: Connect
Your Students at Home
The seven steps we recommend taking as you research the options best suited to support your school district.
1 | CONDUCT A NEEDS ASSESSMENT
Understanding which students lack access to the Internet or devices outside the classroom is critical to designing your strategy. Consider revisiting or designing a needs assessment. It helps you establish a baseline definition of connectivity, capture responses from all students, and gather local context.
If you have data on this from a previous survey, we suggest looking back to see whether you can spot new trends or pieces of information.
If you need to administer a survey, we recommend providing multiple opportunities and ways to respond, keeping it simple, and leveraging pre-written questions. Review our Home Access Needs Assessment Playbook a complete step-by-step guide to collecting data and identifying students who lack a home Internet connection.
2 | MAP STUDENT NEEDS
With needs assessment data in hand, you can use our self-service mapping tool to securely input the data, view the specific locations of students in need of connectivity and/or learning devices, and see which ISPs offer service for each household.
This tool can help you uncover trends, prioritize solutions for your highest-need areas, and target specific ISPs to reach out to as you consider solutions. It’s also a great way to bring leadership and other stakeholders up to speed by visualizing the output of your needs assessment.
3 | CONSIDER IMPORTANT CONTEXT
If you were to highlight an option for your community, what might prevent your community from taking advantage of that option? Consider how demographic factors could impact adoption.
Locale & Availability
Do your students live primarily in rural, suburban, or urban areas? Service availability differs based on locale. Urban areas may have plentiful low-cost carrier options and cellular connections. Rural areas may have very few wired connections but strong cellular signals. The most remote areas may have no options immediately available, so projects involving some construction or new infrastructure may be required.
Furthermore, locale will impact the ability of students to travel to a central place for internet access. If it is relatively easy for students to get to a central location or they live nearby, expanded hotspots (mobile routers) might be a viable option. Alternatively, if students live far apart and transportation is limited, personal hotspots might serve them better.
Note that your district’s ideal timeline and the vendor/ISP’s timeline to deliver service may differ. Due to increased demand, it’s possible that your ISP or hotspot vendor may have a bit of a backlog to get new customers up and running. Consider whether getting a quicker, shorter-term solution is more important than waiting it out for a more complex and long-term project. There are pros and cons to either approach, so your district’s curricular goals and student needs should be carefully weighed to inform this decision.
Income and Free and Reduced Lunch Population
Many low-cost internet options require customers to provide a credit card number that may be charged after a trial period. Since one of the biggest barriers to internet adoption is a high-monthly cost, it’s important to consider whether parents in your community can take on that additional cost after a free trial period. This may also help you determine whether to recommend options that don’t require an upfront obligation.
At the beginning of the pandemic, a study in Los Angeles Unified School District found that most providers required customers to provide either a social security number or a large deposit in order to start service. Some providers have listened to important critical feedback and removed requirements to provide a Security Number, but privacy concerns still linger. Comcast’s Internet Essentials Program now accepts thirty alternative forms of identification to sign up for service – hopefully more providers will take note.
4 | EXPLORE SERVICE PROVIDERS IN YOUR AREA
In addition to our mapping tool, there are several tools can help you look up service availability in your area. Our top picks include:
Our Top Picks
Digital Bridge K-12 Lookup Tool
Our search tool uses ZIP code data to help school districts identify low-cost Internet options for students who don’t have a broadband connection at home.
Look up plans, pricing, and providers based on zip code.
Use your zip code to research local offers.
State Public Utilities Commissions (PUC) Maps
Your state’s PUC likely has a map to help identify viable options. Here’s a look at California’s state broadband map.
Mobile Carrier Coverage Maps
National cellular carriers publish their LTE and hotspot service area maps.
Sprint Coverage Tool
Verizon Coverage Tool
AT&T Coverage Tool
T-Mobile Coverage Tool
Xfinity Wi-Fi Hotspot Lookup
Service Provider Internet Coverage Lookup Tools
Service providers often include a lookup tool that customers can use to see if service is available in your area. For example, try entering a common zip code in your school district in AT&T’s lookup tool.
Rural Service Providers
Local telcos and providers may or may not have lookup tools. Either way, their services can be identified through the state PUC, State Telecom Association, or by contacting the provider directly. For example, Nevada’s State Telecom Association has two maps identifying service options for each county.
5 | IDENTIFY LIFELINE OR COVID-19 SPECIFIC OFFERINGS
The Lifeline program, administered by the Universal Services Administrative Company (USAC) and overseen by the Federal Communications Commission (FCC), provides subsidized access to broadband. Since 2016, the program has enabled communities across America to connect to broadband, and you can still apply for service. The FCC also recently took precautions to ensure subscribers were not involuntarily unenrolled during the COVID-19 national emergency.
Many service providers are also offering low-cost or free options for communities in need during the COVID-19 pandemic. Some mirror the eligibility requirements of the Lifeline program, but others have broadened eligibility to ensure service is available to all in need.
Our Top National Picks
Comcast Internet Essentials Program
This program provides 2 months of free service ($9.95 per month thereafter). It includes access to their network of Xfinity Hotspots. Comcast has also worked with school districts on sponsored service agreements to cover the monthly cost to connect their students. Explore our Guides to Comcast Internet Essentials or find out more here.
Access from AT&T
AT&T’s program also provides two months of free service ($5 or $10 per month thereafter, depending on speeds). They have waived all coverage fees during the crisis. Find out more here.
OTHER COMPETITIVE OFFERS
Be sure to check in with your local internet and telecom providers for special offerings as well. For example, Frontier Fundamental and Sonic also offer competitive offers for California residents. Frontier will include a free HP Chromebook and no annual contract, while customers who choose Sonic receive three free months of service, no data cap, and no annual contract.
For a full list of options across the country, view our Low-Cost Provider Matrix.
6 | EVALUATE 2-3 OPTIONS FOR YOUR COMMUNITY
Based on your research, your community, and service availability options, evaluate the offers at hand. Determine the factors that will enable the most students to get online, the cost of such options, and how quickly any additional necessary equipment (e.g., routers, modems) can be shipped.
It’s likely that more than one solution will be required to ensure each of your district’s students can get access to a learning device that is adequately connected to the Internet.
7 | CONSIDER HOW YOUR SCHOOL DISTRICT CAN HELP
Internet service options can be complicated, but school districts can help parents get started. Before COVID-19, Francis Marion School (Alabama) negotiated with AT&T to provide broadband service as part of a package to supply students with iPads.
If you are looking for a more immediate solution, some school districts are working with their school board to secure funding to cover the cost of unlimited data plans. Other school districts have partnered directly with providers. The strategies have varied – from pre-determining eligibility to covering the remaining cost of unpaid bills so that they can get service up quickly.
Tips and Guidelines
School districts should offer tips and advice to caregivers who sign up for a new service or even assign staff to help directly assist families with the process.
Key Areas to Highlight
1. If you need to speak to a representative in another language, be sure to ask. Assistance is almost always available in other languages - especially at large companies.
2. Clearly state that you are only interested in the free/low-cost options available right now to help students complete their school work online.
3. If a customer service representative encourages you to sign up online and you do not have Internet access, insist that you want to sign up over the phone.
4. If you’re asked to provide a credit card number to participate in these promotions, clarify what you will be charged for and the amount.
5. Always find out the exact date when you will be billed, record it. If needed, you can cancel the special service before this date.
We urge you to consider both short-term solutions that can get students connected quickly to learning options and long term connectivity options.
8 | PROCURE SOLUTIONS
Procuring internet solutions to connect students at home is the most effective way for school districts to take control over the digital divide impacting their students. For districts willing and able to assume financial responsibility, leading a procurement process solves the cost burden that would prevent some families from facilitating remote learning.
Review our procurement toolkit for a step-by-step process to procure Internet at student homes, including RFP templates and best practice guidance.
9 | COMMUNICATE OPTIONS TO PARENTS AND STUDENTS
No matter the path you choose, it’s crucial to communicate the options. In the same survey at LA Unified, 41% of the families surveyed without broadband access did not know about the low-cost internet options available.
Since families that need connectivity the most in your school district may not have easy access to email or the web, consider communicating through the mail or in-person options. Food distribution programs are considered essential services in many areas, creating an opportunity to share additional school district and technology news with families.
EveryoneOn shares useful templates for flyers, talking points, and social media outreach strategies for school districts. West Contra Costa School District also created a simple matrix detailing connectivity options and the application process for their school community.
There are many ways to connect your students to the Internet during COVID-19 and begin to close the homework gap in the long term. Focus on assessing your community’s needs, researching available options, procuring solutions where possible, and clearly communicating options to ensure your students and families have the access they need to successfully continue learning.